Enterprise delivery. Founder attention.
The rarest skill in this work isn't shipping code — it's translating a messy, regulated process into a workflow non-technical people actually finish. That's what this team is built around.
Emily Smith
Founder & CEO
Emily spent a decade building marketing technology for regulated enterprises before founding Side Nerd. At WillowTree Apps (Telus Digital), she ran IBM Cloud's global email marketing program and led MarTech integrations for Synchrony Bank, a federally regulated financial institution, while growing WillowTree's marketing technology practice from 4 to 50 in under three years.
She founded Side Nerd in 2023 with Ither and leads product today. Her focus is the part most teams underestimate: turning a regulated process into something people on the other end actually complete.
Kevin Snead
Chief Technology Officer
Kevin is an engineering executive with 20+ years building and scaling high-impact software teams. He spent eight years as SVP of Engineering at WillowTree, growing the team from 5 to 250+ and shipping 300+ consumer and enterprise apps for GE, Johnson & Johnson, American Express, Microsoft, McDonald's, and PepsiCo — building the hiring, mentorship, and CI/CD practices that made that scale possible.
As VP of Engineering at Teachstone he ran the full regulatory stack — SOC 2, FERPA, GDPR — at 99.99% uptime, while tripling feature throughput and delivering $1.3M in annual savings through platform modernization. Enterprise delivery credentials, not startup guesswork.
A specialist owns each product.
For MediMatch and AskFrank, your first call is the person who shaped the product — not a sales desk.
Ashley Corr
Product Owner, Retirement Benefits & Support
A licensed Medicare broker who shaped MediMatch from the ground up. Ashley is your first point of contact for MediMatch demos, Medicare guidance, and broker inquiries.
- Emailashleycorr@mfsva.com
- BookSchedule a call
Carter Boaze
Product Owner, Employee Health Insurance
Carter leads AskFrank, the benefits Q&A product for TPAs and their members. After years as an account manager in benefits administration, she's now President & Owner of MoneyWise Solutions, a third-party administrator for COBRA, HSA, and FSA plans.
- ConnectLinkedIn